Image Based: Image based magazine covers often feature either a single person, or a main object or landscape. This is the most common magazine and advertising approach, featured prominently in celebrity magazines. For instance, in a celebrity magazine, the magazine team may choose to put the celebrity on the cover, being the prime center of focus.
Illustration Based: Illustration based magazine covers are slightly outdated and seen less frequently, more commonly used in the time before computer generated images were possible. However, The New York Times still uses an illustrated cover. The magazines who do choose to use this cover type tend to be smaller, or may specifically use the image to show something humorous or unique.
Type Based: Similarly to illustration based covers, type based covers are also depicted as rare, though still seen more commonly than illustration based. In choosing a type based cover, there is usually an important message or headline that is meant to be communicated. The words also usually have a unique effect on them, causing them to stand out in your mind.
Concept Based: Concept based magazine covers are a mix of all three types, seen very rarely. These covers are used to create shocking or humorous covers. They are difficult to do well, because the message must be easily understood and funny to readers. This type of cover is usually seen in business, news weekly, or independent magazines.
The words on a magazine cover should correlate to the photo taken, and should be easily understood and communicated. The words should not take away from the picture, but rather add to its overall significance and meaning.
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